Case Study: Private Label Agreement and Distributor Partnership in the EU Market
The company had limited experience with EU regulations and private label demands. With EU label compliance, an export readiness report and retail chain presentations, we secured 1 organic private label agreement and 2 regional distributor partnerships.
1. Project Objective
- Build an export readiness infrastructure compliant with EU regulations.
- Reach retail chain buyers in Germany and the Netherlands.
- Sign long-term private label agreements.
Two European markets generating the highest demand in organic food.
2. Work Done
Target Market Analysis
The sector, needs and buying processes were analyzed in detail.
Competitor Analysis
Turkish and global competitors were reviewed, and differentiation opportunities were identified.
Potential Buyer Research
Projects, EPC companies and distributors were identified and listed.
Distributor Meetings
Suitable distributors were contacted and mutual meetings were organized.
B2B Meeting Organization
Face-to-face and online B2B meetings were organized.
Offer and Process Follow-up
Offer processes were managed, and technical and commercial follow-up was carried out carefully.
3. Results Achieved
4. Case Summary
We provided end-to-end consulting to the company on EU compliance, private label processes and retail chain purchasing culture. We completed EU label alignment, prepared the export readiness report and created dedicated presentation files for 5 retail chains. At the end of the process, 1 organic private label agreement was signed and long-term partnerships were established with 2 regional distributors.
5. Customer Opinion
They guided us step by step through EU regulations. We signed our first private label agreement entirely thanks to their strategy and B2B meeting management.
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